“Everyone should recognise themselves in play”
The studio is full of activity. The photographer’s setting up the camera, the filmmaker’s checking the sound, and a third person is setting up the products that are to be included in the picture. And right in the middle of it all, a playful child is bouncing around.
Of course, fun toys should always be photographed and filmed alongside playful, happy children. But getting the perfect shot of kids playing with our toys isn’t always easy.
“You can’t manage children in front of the camera like you can adults, so instead we have to adjust to them. That’s a good thing, because it’s when kids are playing spontaneously that we get the best pictures. We work with a photographer who’s used to taking pictures of children, and we allow her to play and joke with the children while she works. We want our pictures and videos to evoke playfulness and make the viewer crave a good playtime,” says Emil Friman, graphic designer at Micki.