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We take play very seriously

We want you to feel confident that you have made a good choice when you buy one of our products.

You can trust that all our toys are designed with you, the children and the future in mind.


We regularly have independent labs perform safety tests on our products. We also carry out our own extra safety tests and X-ray the products to detect any chemicals or heavy metals.

All our products are free of banned phthalates and bisphenol.

Part of our manufacturing takes place at our own toy factory in Gemla in southern Småland. Other toys are manufactured exclusively by ICTI or BSCI-certified suppliers in Asia. This ensures that the manufacturers of our products have decent working conditions, a good working environment and reasonable wages.


Wood is in our DNA

Originating in Småland's deep forests, wood is an obvious part of our products. Since 2019, our wooden toys have been manufactured from FSC-marked wood. The FSC label guarantees that the wood in our products comes from sustainable forestry.



A meaningful everyday life for everyone


Since the mid-1980s, Micki has worked closely with the daily operations of Växjö Municipality. About ten people with a variety of functions work with us every day with different tasks. We see them as part of our business and they brighten our lives.


 Our vision:

Happy, playful children in a safe world

We dream of a world where every child lives with safe adults in a place where they can play, laugh and develop. Therefore, social engagement is an important part of our business and always has been.

For many years, we have collaborated with organizations and supported projects worldwide monetarily and with toys that brought joy to children in difficult situations. Since 2007, we have collaborated with SOS Children's Villages, Childhood and Save the Children, to name a few.