For us, the joy of play, the desire to discover, and a culture of care are everything. We’re constantly studying new technology, educational research, and market trends to offer play experiences that are safe, educational and, most importantly, fun!
If you work with us, you’ll become part of a family business that’s been in operation since 1944. You’ll find a work environment that’s characterised by commitment, curiosity, openness, and respect. We encourage our team members to say what they think and have the self-confidence to try out new ways of working and ideas. Good cooperation and openness between employees are essential to our success. Today, we have about 50 employees, and our head office is in Gemla, about 95 miles outside Växjö, Sweden. There you’ll find the company’s leadership team, as well as product development, along with warehousing and manufacture of certain wooden toys and other wooden products.
Our vision is of happy, playful children in a safe world. We understand children’s need for imaginative play and the joy it brings them. Inspired by this, we develop and offer play experiences for all generations.