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Play as a tool to teach children about their bodies, boundaries and consent - Micki in collaboration with Save the Children

In collaboration with Save the Children, Micki now contributes with toys and financial support to aid and communicate “Respect! My Body!” -related efforts. “Respect! My Body!” was created in 2013 by Save the Children and is a guide for adults on how to talk to children about their bodies, boundaries and consent. With this collaboration, we support Save the Children's work in preventing, detecting and dealing with violence and sexual abuse of children.


Children need to understand what others are allowed and not allowed to do with their bodies and dare to say no when needed. Together with Save the Children, we want to increase children's understanding of body boundaries. We want, through play and communication, to help children learn about their rights to their own bodies.

Our goal is to see happy, playful children in a safe world. Our collaboration with organizations that fight for children's right to a safe upbringing has always been a matter of great importance for Micki. The values Save the Children stands for and their important efforts to support children in insecure situations, are in good agreement with Micki's vision and values”, says Jonas Aronsson, CEO of Micki, and continues:

Through this collaboration, we want to support Save the Children's work to contribute to more children having a safe and playful childhood, free from violence and abuse”.

Play and talk help children understand boundaries, consent and other difficult concepts

At Micki, we have for almost 80 years developed toys that support the child's development journey, right from the very first playtime. With the help of play, children can get to know their body, their emotions and the world around them. Rubens Baby dolls and doll accessories from Rubens Barn have been developed together with experts on children's development to help children learn more about these areas.

By further developing “Respect! My Body!” - the guides make playing with Rubens Baby as part of the learning experience, and we look forward to making the sensitive conversations talkable and fun, both for adults and children. It is never the children's responsibility to stop abuse, it is the adults' responsibility, but by making the subject talkable, the adult world can more easily know what children need and what they experience. In this way, together with Save the Children, we hope to help children who are at risk of being exposed in different ways as early as possible, but also teach children what they may and may not do to each other.

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The goal: to prevent violence and sexual abuse of children

Save the Children has for a long time worked with and helped children who have been exposed to violence and sexual abuse.

During our work, we noticed that many children did not know what was right and wrong to do to their bodies. They often lacked words to talk about what they had been exposed to, seldom dared to talk to an adult and therefore often kept their experiences to themselves. Many adults also expressed that they found it difficult to talk about this topic with children. They felt unsure of what to do and therefore often avoided the subject”, says Hanna Thermaenius, a licensed psychologist at Save the Children.

Through educational material and toys, together with Save the Children, we want to support children who have been exposed to violence, abuse and other difficult life events. “Respect! My Body!”-material and Ruben's Baby Dolls and Doll Accessories will be used at Save the Children’s treatment units at meetings with young children who have been subjected to violence, sexual abuse or other stressful events. The materials and toys will also be used during Save the Children's lectures at e.g. refugee reception centres and sheltered housing to increase knowledge about the subject.

By donating educational toys, we also support “Respect! My Body!” Week. A week organized by Save the Children between 10 - 16 October 2022 and aims to raise questions about the body, emotions and boundaries.

 

 "Through play with adults, children get the opportunity to gain knowledge about the body, boundaries and consent in a clear and concrete way. Children learn through play, by doing and seeing how others act, children gain new experiences and knowledge. Through the play, themes that are otherwise difficult to address become possible to talk about”

Rubens Baby and “Respect! My Body!" so that young people can have a secure upbringing

It is important that children have the opportunity to develop body awareness and to understand that it is okay to say no to closeness, even to people they like.

By collaborating with Micki, we not only enable more children to be reached by the message around “Respect! My Body!” but also makes it possible to deepen knowledge at children's level through play with dolls and doll accessories and thus be equipped for life”, Hanna concludes.

Through this collaboration, we look forward to meeting the children's needs and making it easier for adults to start conversations on the subject. An exciting venture, where our long relationship and shared strengths really come into their own.

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